Temecula Balloon & Wine Festival Wins Again for Marketing

The TemeculaValley Balloon & Wine Festival team did it again! Four first place Celebration Awards for the 2010 event at the California/Nevada Festivals and Event Association (CalFest) Convention in San Diego February 10. The first place awards were for: "Best Event Photo," "Best Website," "Best New Idea," and "Best Marketing Campaign."

Celebration Awards are given each year to events for outstanding accomplishments in a variety of areas. Over 300 members belong to the organization including cities, chambers and fairs. The Temecula Valley Balloon and Wine Festival competes against events like the Miramar Air Show, Fairplex and the Gilroy Garlic Festival.

The Festival's Website www.tvbwf.com., was created by the Conveyor Group, out of El Centro, Ca. The Conveyor Group also creates the Festival's annual program and has won numerous Webby awards.

The Festival’s Marketing was created by Melody’s Ad Works, Inc., the public relations agency hired for the Festival. The marketing campaign included broadcast, print, internet and social media, in an integrated campaign that produced a 2-1/2 hour broadcast hosted weatherman Fritz Coleman on NBC/Los Angeles and San Diego NBC evening news. The Best New Ideas was the Festival's Social Media campaign also produced by Melody's Ad Works, Inc.

The team also brought back some hardware for IFEA - International awards for marketing in September.

• Gold Pinnacle (top honors) - Best New Promotion/Facebook & Twitter Campaign
• Silver Pinnacle - Best Media Kit
• Bronze –Best Media Relations Campaign

All three award-winning entries were produced by Melody’s Ad Works, Inc. of Wildomar, the Festival’s Public Relations firm. Melody’s Ad Works Inc. has been marketing and promoting the Festival for 14 years. The firm also produced the three 2009 IFEA Awards which included Gold Pinnacle Award (top honors) for Most Creative/Effective News Stunt, and Best Media/Press Kit. The Bronze award was for the best printed piece and was awarded for the Festival’s rack card. Both campaigns were conducted by Melody’s Ad Works, Inc. president Melody Brunsting.

All three award-winning entries were produced by Melody’s Ad Works, Inc. of Wildomar, the Festival’s Public Relations firm. Melody’s Ad Works Inc. has been marketing and promoting the Festival for 14 years. The firm also produced the three 2009 IFEA Awards which included Gold Pinnacle Award (top honors) for Most Creative/Effective News Stunt, and Best Media/Press Kit. The Bronze award was for the best printed piece and was awarded for the Festival’s rack card. Both campaigns were conducted by Melody’s Ad Works, Inc. president Melody Brunsting.

The best event photo was titled "Daddy's Little Helper," and a photo taken by Chip Morton.

The 2011 Temecula Valley Balloon and Wine Festival returns to Lake Skinner June 3-5 2011. For more information visit www.tvbwf.com or call (951) 676-6713

Festival Features Jimmy Wayne and New Faces of Country

Friday night, June 4 the Temecula Valley Balloon and Wine Festival will feature three of the newest stars on the country music scene beginning with headliner Jimmy Wayne.

Wayne’s career first took off with a remake of Hall & Oates’ pop classic “Sara Smile.” He sang the tune regularly during his days as a North Carolina prison guard, auditioned with it in 2002 and got a contract with DreamWorks Records. His debut CD appeared in 2003 and produced the top-10 hits “Stay Gone and “I Love You This Much.” After DreamWorks shut its doors, Wayne signed with Valory Music Company and released “Do You Believe Me Now” a No. 1 for three weeks in 2008-09.

On Saturday, April 3, Wayne celebrated making it to his halfway point for his walk for homeless teens titled “Meet Me Halfway.” Wayne was in Amarillo, Texas after walking 93 days and 977 miles from his starting point of Nashville, Tennessee. He will end the walk in Phoenix, Arizona. No stranger to adversity, Wayne’s father abandoned his family. His mother went to prison, and Wayne was shuttled to a series of foster homes. His stepfather tried to murder him and he was a homeless teen until a North Carolina couple took him in and encouraged his love of music. Wayne’s walk can be followed at http://meetmehalfway.jimmywayne.com or you can follow him on twitter.com/JimmyWayne.

The Band Perry and Bomshel will also be in concert Friday as part of the Country Friday lineup. The Band Perry currently has their hit song “Hip to My Heart” at #24 on the Billboard Country Song Chart, and has spent 22 weeks on the charts. Comprised of siblings Kimberly, Reid and Neil Perry, the family band had their first country recording session in 2008, caught the ear of Scott Borchetta and Jimmy Harnen, the CEO and president of Republic Nashville, and signed with the new label in the summer of 2009. The group is finishing their debut album due to come out later this year.

Bomshel, a vivacious duo act of fiddle player Kristy Osmunson and lead singer Kelley Shepard, rounds out the three-act show. Their song “Fight Like A Girl” released late last year peaked at No. 30 on the Country Charts. Their album of the same title, was released in October and has peaked at No. 24. In January the duo was nominated by the Academy of Country Music for Top New Duo. The awards are this month.

Tickets for the Temecula Valley Balloon and Wine Festival are available online now at reduced rates. Prices at the gate during the Festival will be higher. Friday adult tickets are $20, Saturday $22, Sunday $15. Juniors ages 7-12 are $5 Children ages six and under are free. There is a weekend combo ticket available online that will include all three days for $50 per adult.

Saturday’s concerts include Paul Rodgers, Vertical Horizon and the Gin Blossoms. Sunday’s entertainment includes the smooth jazz mega stars Spyro Gyra on the Wine Garden Stage and the WGAS Freestyle Motocross show on the main stage.

The 2010 Temecula Valley Balloon and Wine Festival returns to Lake Skinner June 4-6, 2010. It includes wine tasting from over 20 area wineries, a wine and food pairing experience, kids faire and giant arts and craft fair. For more information visit www.tvbwf.com or call (951) 676-6713


ADDITIONAL LINKS.
http://meetmehalfway.jimmywayne.com/
http://www.thebandperry.com/
http://www.bomshel.com/
http://www.ginblossoms.net/
http://www.verticalhorizon.com/
http://www.paulrodgers.net/
http://www.tvbwf.com/