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Monday, March 4, 2013

San Diego, CA - The Temecula Valley Balloon and Wine Festival earned seven first place Celebration Awards for the 2012 event  at the California/Nevada Festivals and Event Association (CalFest) Convention in  San Diego California, February 8.  The first place awards were for "Best Website," "Best Marketing Campaign," "Best Press Kit," "Best Commemorative Poster," " Best New Idea," "Best Promotional Poster," and "Best Television Commercial."

Celebration Awards are given each year to events for outstanding accomplishments in a variety of areas. Over 200 members belong to the organization including cities, chambers and fairs. Collectively the organization represents more than 5,000 events in California and Nevada. The Temecula Valley Balloon and Wine Festival competes against events like the Miramar Air Show, Fairplex and the Gilroy Garlic Festival.

The Festival's Website www.tvbwf.com., was created by Conveyor Group, out of El Centro, Ca. Conveyor Group also creates the Festival's annual program and has won numerous Webby awards.

The Festival’s marketing campaign, press kit, and promotional poster were created by Melody’s Ad Works, Inc., the public relations agency hired for the Festival.  The marketing campaign included broadcast, print, internet and social media, in an integrated campaign that generated interactivity with Festival fans, sponsors and media, and resulted in an increase of online ticket sales and an overall increase in attendance. In October the Festival's press kit earned a Gold Pinnacle Award from the International Festivals & Events Association (IFEA) and the marketing campaign earned a Silver against other world events.

The television commercial was produced by Endeavor Production Group of Murrieta and the commemorative poster was created by Heather Pilapil, a local artist who won the 2012 Poster  Contest with her design.

The Best New Idea award was given to the Festival for their wine barrel races held for the first time last year at the Promenade in Temecula. The event also won a Silver Pinnacle Award last October (IFEA). A second place finish on the international scene, the Festival was in good company with, Showtime Events, from New Delhi, India taking the gold and World Gourmet Summit, Singapore taking the bronze. IFEA's professional competition draws entries from organizations as diverse as the Cherry Creek Arts Festival, Denver, CO;  Borderfest Association, Irish Festival in Dublin, Ireland, Geumsan Insam Festival of South Korea,  Kentucky Derby Festival, Louisville, KY; the Ludwig Van Beethoven Easter Festival in Krakow, Poland, and the International VSA Festival, Washington DC.

Festival representatives also provided seminars and presentations at the Calfest Convention. A year-long production, the 2013 Temecula Valley Balloon & Wine Festival is May 31, June 1 and 2 at Lake Skinner. This is the 30th anniversary of the event which welcomes 38,000 guests annually. Campsites go on sale March 5, 2013 at 8 a.m. For more information visit www.tvbwf.com or call (951) 676-6713.

 

 

 

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